Behind Amarsi & Co
I’m Jay.
Photographer and founder of Amarsi & Co.
I’m not interested in forcing every moment to look perfect.
Quiet walks, light and everyday moments.
My photography journey started in 2018 on quiet walks, chasing light and everyday moments while I was still working in policing. As I spent more time behind the camera, that curiosity turned into a passion for photographing people, their stories and the connections that define them.
In December 2025 I left the police to turn that passion into Amarsi & Co. Photographing weddings, families, newborns and events have given me a calm, documentary eye and an appreciation for genuine emotion.
My background means you can expect reliability, clear communication and a commitment to your day. I’m fully insured, invest in professional training and equipment, and take the time to understand your plans so I can tell your story with care.
When I’m behind the camera I’d rather capture the real laughs, quiet glances, nervous hands, proud faces and the little details that make a moment personal. Whether it’s a wedding, a family session or a newborn shoot, my aim is to create photographs that feel honest, warm and alive.
What matters here.
Real over perfect
The best photographs are not always the neatest ones. They are the ones that feel true.
Calm direction
I’ll guide you when needed, but I won’t make the whole thing feel stiff or awkward.
Warm storytelling
The aim is simple: photographs that feel honest, warm and alive every time you look back.
Whether it’s a wedding, a family session, a newborn shoot or a simple moment you want to remember, my aim is to help people feel relaxed in front of the camera and walk away with images that feel honest, warm and alive.
Amarsi & Co is built around simple, heartfelt photography, preserving the moments, people and stories you never want to lose.
